The key to a connected media TV experience will be in layering content
When it comes to a connected media experience on our TVs, full screen apps will have their place, but the benefit will really be in layering over other content -A customizable sidebar would be a key feature in a connected media experience on your TV.
I’d love to have the ability to have an open bar on the side of the screen that would show when my friends are on Skype, emails in, plus a section that is adaptable to the content on the screen: Like when a movie trailer is playing on the screen that a button slide onto the sidebar that would allow me to a) Check local availability via Flixter b) Add to Netflix. When watching a sporting event then I can add a player stats bar, or a Twitter feed with a #hashtag of inline conversations (like the World Cup Tracking Page).